Hong Kong / Taipei / Ho Chi Minh City / Manila / Bangkok / Seoul
Helping Brewers GrowWith the regions' premium beer industry growing rapidly so too is the thirst for continual education among a new generation of brewers. With this in mind in 2019 we launched our first run of Technical Sessions across the region.
Working with a mix of industry suppliers and guest brewers this new initiative is designed to bring more accessible technical knowledge to brewers throughout Asia, particularly in areas where brewing educational opportunities are limited. In 2019 we hosted sessions in Manila, Ho Chi Minh City and Seoul - in 2020 we shall be expanding the programme to more of the regions brewing centres. Read about our 2019 Technical sessions HERE |
2020 Session ProgrammeMarch 24th (Tues): Ho Chi Minh City
March 27th (Fri): Manila May 19th (Tues): Bangkok May 22nd (Fri): Seoul July 7th (Tues): Manila July 10th (Fri): Ho Chi Minh City Hong Kong & Taipei - DATES COMING SOON |
GUEST PRESENTERS: HO CHI MINH CITY & MANILA (March 2020)
Presenter: Steve "Hendo" Henderson
Company/Position: Founder - Rockstar Brewer Academy
Presentation/Workshop: How To Manage Dissolved Oxygen In Your Brewery If You Can't Afford a DO Meter
Brief Description: Every brewer knows about the negative effects of Dissolved Oxygen (DO) in beer. They also know that it can cost tens of thousands of dollars to buy a DO meter. If your brewery can’t afford a low-range DO meter this presentation will transform the way you think about DO in your brewery operations. You’ll learn about:
- What is Dissolved Oxygen aka DO?
- What are the signs that your beer has become oxidised and how long does it take?
- What are the industry standard acceptable tolerances for DO?
- Practical tips on how to manage DO without a DO Meter across almost every part of your brewery operation.
- When you should buy a DO Meter and what options are out there?
Presenter: Oliver Woods
Company/Position: Beer Asia, Founder
Presentation/Workshop: “Maximising Your Marketing: Building and Planning A Marketing Strategy”
Brief Description: Do you think your marketing could be more effective? Are you worried your brand isn't standing out online? Do you have a marketing plan beyond events and trade marketing? If your answer to any of these questions is yes, the workshop is for you. We will start off with the basics of how brands grow, dissect a handful of successful craft beer marketing examples, walk through a live audit session where we can identify quick wins for your brand, and end with a marketing calendaring workshop to help you plan for driving beer sales and brand love in the coming 12 months. You will be able to walk away with new ideas about how to improve your marketing, plus frameworks you can immediately put into practice.
Presenter Name(s): Bryan Kreiter (Ho Chi Minh)/ Krishna Rajiv (Manila)
Company/Position Bryan: Fermentis, Technical Support Central North America
Company/Position Krishna: Fermentis, Technical Support South East Asia
Presentation/Workshop: “Yeast Handling & Management”
Brief Description: Everything you need to know to run proper fermentation and handle your yeast with care. From fundamental yeast needs and characteristics to specific management strategies such as re-pitching and double batch brewing.
Presenter: André P. Feldmann
Company/Position: Barth-Haas Group, Director Asia Operations
Presentation/Workshop (HCMC): The changing landscape of the global beer industry and the response of the global hop industry
Brief Description: A summary of recent developments in major beer markets with information on new product developments that move the boundaries of the beer industry, followed by a summary of recent developments in the global hop industry with information on new varieties, general availability, and outlook to beyond 2020
Presenter: Steve "Hendo" Henderson
Company/Position: Founder - Rockstar Brewer Academy
Presentation/Workshop: Spiked! A Beer Sensory Journey With Hendo of Rockstar Brewer.
Brief Description: Beer contains an almost infinite combination of ingredients which means that it can have an almost infinite number of aromas and flavours. But what happens when the brewing process doesn't go quite right? In this informative session, you'll be subjected to some of the more common beer faults and flavours and shown how to fix them in a blind setting in a fun, interactive and engaging session. Can you tell the difference between Diacetyl and DMS? Come along and find out.
More programme details to follow...
Company/Position: Founder - Rockstar Brewer Academy
Presentation/Workshop: How To Manage Dissolved Oxygen In Your Brewery If You Can't Afford a DO Meter
Brief Description: Every brewer knows about the negative effects of Dissolved Oxygen (DO) in beer. They also know that it can cost tens of thousands of dollars to buy a DO meter. If your brewery can’t afford a low-range DO meter this presentation will transform the way you think about DO in your brewery operations. You’ll learn about:
- What is Dissolved Oxygen aka DO?
- What are the signs that your beer has become oxidised and how long does it take?
- What are the industry standard acceptable tolerances for DO?
- Practical tips on how to manage DO without a DO Meter across almost every part of your brewery operation.
- When you should buy a DO Meter and what options are out there?
Presenter: Oliver Woods
Company/Position: Beer Asia, Founder
Presentation/Workshop: “Maximising Your Marketing: Building and Planning A Marketing Strategy”
Brief Description: Do you think your marketing could be more effective? Are you worried your brand isn't standing out online? Do you have a marketing plan beyond events and trade marketing? If your answer to any of these questions is yes, the workshop is for you. We will start off with the basics of how brands grow, dissect a handful of successful craft beer marketing examples, walk through a live audit session where we can identify quick wins for your brand, and end with a marketing calendaring workshop to help you plan for driving beer sales and brand love in the coming 12 months. You will be able to walk away with new ideas about how to improve your marketing, plus frameworks you can immediately put into practice.
Presenter Name(s): Bryan Kreiter (Ho Chi Minh)/ Krishna Rajiv (Manila)
Company/Position Bryan: Fermentis, Technical Support Central North America
Company/Position Krishna: Fermentis, Technical Support South East Asia
Presentation/Workshop: “Yeast Handling & Management”
Brief Description: Everything you need to know to run proper fermentation and handle your yeast with care. From fundamental yeast needs and characteristics to specific management strategies such as re-pitching and double batch brewing.
Presenter: André P. Feldmann
Company/Position: Barth-Haas Group, Director Asia Operations
Presentation/Workshop (HCMC): The changing landscape of the global beer industry and the response of the global hop industry
Brief Description: A summary of recent developments in major beer markets with information on new product developments that move the boundaries of the beer industry, followed by a summary of recent developments in the global hop industry with information on new varieties, general availability, and outlook to beyond 2020
Presenter: Steve "Hendo" Henderson
Company/Position: Founder - Rockstar Brewer Academy
Presentation/Workshop: Spiked! A Beer Sensory Journey With Hendo of Rockstar Brewer.
Brief Description: Beer contains an almost infinite combination of ingredients which means that it can have an almost infinite number of aromas and flavours. But what happens when the brewing process doesn't go quite right? In this informative session, you'll be subjected to some of the more common beer faults and flavours and shown how to fix them in a blind setting in a fun, interactive and engaging session. Can you tell the difference between Diacetyl and DMS? Come along and find out.
More programme details to follow...
